“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

As a photographer, your creativity is your super-power. It’s what sets you apart, what draws clients to you, and what fills your work with meaning. But when your days are spent juggling inboxes, invoices, timelines, edits, orders, banking, and endless other to-dos, it’s easy for that creative spark to fizzle out. Here’s the truth: you don’t need less structure to be more creative — you need better systems. Think of systems as the scaffolding that holds your business up — so your creativity can roam freely within it. Strong systems take care of the repetitive To View More >>

Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website. Think of Pinterest as a visual search engine Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is optimised, To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides the sole To View More >>

We’ve introduced a new way for your clients to order a Q-Box. As a photographer you can order wholesale, provided you have an approved account. These notes are to help you sell Q-Boxes in your own shopping cart, at your own prices. Step 1 - Favourite the images: In your client's gallery, they can click the Workspace Heart to select the images they wish to include in their Q-Box. (For more on how to favourite images, click here.) And not to worry, they can add / remove / edit images later, in the shopping cart, if they change their minds. Step 2 - Go to Favourites: To View More >>

There’s lots to like in our new Workspace Image Galleries: stunning full bleed feature images, no-fuss emails you can personalise and style, redesigned login windows, image favouriting and updated slideshows. Read on for details... Auto-generated Emails: Your image gallery titles and passwords, and your company name and social media links, are all included in auto-generated client emails that you can personalise and style. Simple, clean and best of all, no fuss. New login window: Semi-private galleries are just that. Unless people have the password, all they can see is your chosen feature To View More >>

I subscribe to an email newsletter by Bernie Griffiths that I really enjoy. Why? Because Bernie knows what he’s talking about. A very successful professional photographer in Melbourne for many years, he now offers seminars, workshops and mentoring services. Each email is a brief, well-written piece of advice that could have helped so many people we’ve seen enter this industry and struggle over the last forty years. Sound marketing and business practices are key, and even if you disagree with Bernie he’ll make you think. If you like the following, be sure to subscribe at www.berniegriffiths.com. To View More >>

Written by: Clare Breheny When I worked in a corporate environment we would have literally hundreds of company-specific terms and acronyms that we used in meetings and emails to describe processes, systems, customers, products etc etc. When someone new joined the company we’d forget and spout out all these three letter acronyms, and we would see their face glaze over as if we were speaking a foreign language. For us, that was how things worked and what things were called. It was our day-to-day language and modus operandi. It would take a new person joining to remind us that To View More >>

If capturing a fleeting moment thrills you … if beautiful light makes your heart beat faster … if you dream about composition in your sleep… if you love telling stories with pictures - we'd love to hear from you. It's that time again - we're looking for new images to showcase on our websites and in our new season sample albums and books, as well as in our blogs and marketing pieces (including our new Queensberry Bride landing page). We’re looking for sets of around 80 images, but to enter all you have to do is send us TEN low-res images* from up to TWO different events - a wedding, portrait To View More >>